Jessica Cejnar / Friday, Oct. 23, 2020 @ 2:58 p.m. / Community, Local Government
Crescent City's Shoreline RV Park to Become Lighthouse Cove RV Park
Of the two options for RV park logos, the Crescent City Council approved the two-tone logo. Images courtesy of Crescent City
Previously
• Welcome to Lighthouse Shores: Crescent City Weighs In On RV Park Upgrades
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Finding Lighthouse Shores taken, Crescent City staff, with help from visitors, decided Lighthouse Cove would be the perfect name for an upgraded RV park.
The name change received a resounding thumbs up from Councilors and City Council candidate Herman Rinkel, who owns the Airbnb rentals Lighthouse Shores North and Lighthouse Shores South.
“I wholeheartedly concur with that name and I think it’s wonderful,” Rinkel told Councilors on Monday.
In December 2019, Crescent City Recreation Director Holly Wendt brought plans for upgrades to Shoreline RV Park ensuring it could accept online bookings and making sure the building that houses its offices is sound. She also proposed changing the name since several other parks share the Shoreline RV Park moniker, which often results in would-be guests making reservations in the wrong place.
Wendt presented the Council with a new name, selected by an ad-hoc committee, Lighthouse Shores RV park. The City Council in December 2019 also approved hiring a graphic designer to create a logo and to work with Campspot to provide software enabling visitors to make online reservations.
On Monday, Wendt said after staff found out Lighthouse Shores was taken, she spoke with Mayor Pro Tem Heidi Kime who suggested either Lighthouse Cove or Lighthouse Beach as new names for the RV park. Wendt said in the past two weeks, she has also conducted an informal survey among RV Park visitors.
“We had a resounding winner and great public feedback with Lighthouse Cove RV Park,” Wendt said. “Eighty-five percent of guests coming through liked cove above Lighthouse Beach. Twenty-six guests coming through were willing to take the survey and that’s what the precentage is based on.”
Wendt also showed Councilors a two-toned graphic featuring a silhouetted Battery Point Lighthouse in royal blue and white. The logos were similar to signs in Crescent City directing people to various attractions such as the lighthouse.
A multi-colored graphic was also an option, though Wendt said city staff favored the two-tone version.
“We’d like to get uniforms for staff and merchandising,” she said. “You can do different pricing scales with two-tone graphics, multii-colored graphics or more.”
Kime, Councilors Jason Greenough and Alex Fallman and Crescent City Mayor Blake Inscore applauded both the name change and the logos.
Kime and Inscore praised the consistency between the park’s logo and Crescent City’s signs. Kime said she also liked that staff had merchandising and uniforms in mind when selecting a logo that would work best.
“That’s the whole point of being able to have that little shop where you can sell that souvenir t-shirt or hat or, ‘Oh, my kid lost his sweatshirt and I need to buy a new one,’” Kime said. “Those are all the things that are going to really make this RV park.”
Crescent City's Shoreline RV Park will receive a name change. Photo courtesy of Crescent City
Inscore also asked staff to bring final copies of the logo before it’s made available to the public.
“Anytime you can maximize your message and so people identify that park as part of the city’s operations I think is a positive thing,” he said. “There are people who didn’t know that who are learning that now.”
Inscore added that merchandise with the new logo should also be for sale at the Crescent City-Del Norte County Chamber of Commerce visitors center and in “key places other than the RV park.”
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